2010 Iloilo Dinagyang Festival: In The Hall of Fame

As agreed by the triumviri of the Iloilo City Government, Iloilo Dinagyang Foundation, Inc. (IDFI), and San Jose Parish – the Dinagyang will be given a new branding. The new distinction is an indicative of her recent accomplishments as adjudged by the Association of Tourism Officers of the Philippines (ATOP) to be the Best Tourism Event in the Philippines for four consecutive years since the practicing of the said recognition in 2006. And that installed Dinagyang Festival in the Hall of Fame, a grandslam champion.

With the rebranding, Dinagyang now is defined as a “celebration showcasing Ilonggo culture in honor of Senor Santo Nino, the Child Jesus”. The new definition is a compact version of the previous four-pronged description – a religious celebration of the devotion to Senor Santo Nino, a showcase of Ilonggo culture of excellence, a promotional vehicle for Iloilo, and a unifying element for the community to work together for the common good.

After a process of ideation, it has been agreed that a module on the history of the festival will be skipped to give way to a more important process of setting up the objectives for next year’s edition.

They fixed the direction for the 2010 event to make the festival a cultural menagerie and exhibitory occasion, to get global attention, to live up to being the best tourism event in the hall of fame, to maintain its religiosity, to reach out for the marginalized and less privileged sectors, to continue as an economic driver of the City and to attain financial sustainability.

The official name of next year’s event is: 2010 Iloilo Dinagyang Festival. Take note that the year precedes the title of the festival to distinctly standardize and differentiate her from the other festivities. The font used for the Year 2010 is Jokerman. The zero figures appear like wheels to represent the festival as an economic driver; on closer look the same figures are like eyes to indicate that the world is watching!

The font for the word ILOILO is Cooper BT, Dinagyang is mistral, and Festival is Algerian.

The tagline for 2010 is “intheHallofFame”; font – Cataneo BT. It describes and exemplifies Dinagyang as a model example of a premier festival. The phrase is interconnected without space between words to represent the bonded relations and partnership of people working together.

Colors for 2010 are Lavender and Gold – Lavender is a pale hue of Purple; while Gold is a deep rich Yellow.

Purple is the symbol of imperial, royal or other higher rank; as an adjective it means elaborate in style. Gold is a symbol of high quality or achievement. The two colors are visual complements which best represent Dinagyang as a highly acclaimed world-class festival.

However it came out that the above guidelines for the colors and fonts to be used in the poster and image brand of next year’s event was not strictly met. You may notice it in the actual poster above. I’m still pessimistic though, that next year’s celebration would be a bang.

Click here to see the Official Schedule of Activities of the 2010 Iloilo Dinagyang Festival.