Puregold eyes Iloilo expansion
One of the country’s biggest networks of hypermarket and supermarket chains, Puregold is set to land in Iloilo sometime soon. In its long term plans, Puregold is preparing to venture into an aggressive expansion for the next few years. Established in 1998, Puregold has already 60 stores in different cities in Luzon as of this writing.
As part of the expansion program, Puregold is expected to open 15 more branches within the first half of 2011 and a total of 35 new stores within the year.
After its successful penetration in the saturated Luzon market, Puregold is set to conquer the so called “underserved” Visayas and Mindanao markets. Plans are underway of establishing the retail brand in Iloilo, Negros Occidental, Leyte, and Cebu in the Visayas as well as in Cagayan de Oro, Davao City and General Santos City in Mindanao.
Puregold is very much welcome in Iloilo to give the Ilonggos more choices for their shopping needs. It will definitely give a tough competition among the local supermarket chains here as well as with the national players like SM, Robinsons and Gaisano.
Iloilo expansion and the rest of the Vis-Min plans are expected to commence by 2012.